Case Study 1
How a UK Etsy seller modeled GBP 2,400/month
A practical numbers-first breakdown of volume, pricing, fees, and contribution margin.
Monthly model snapshot
| Orders/month | 160 |
| Average order value | GBP 22.50 |
| Gross revenue | GBP 3,600 |
| All-in costs + fees | GBP 1,200 |
| Net operating result | GBP 2,400 |
What made it work
- - Consistent SKU mix with repeatable print settings
- - Fee-aware pricing, never "per-gram only"
- - Labor minutes tracked and priced
- - Failure allowance included in every quote
Risk points
- - Discounting too aggressively to chase volume
- - Ignoring rework/returns in low-margin SKUs
- - Underestimating packaging and handling time
- - Inconsistent listing quality affecting conversion
Suggested seller toolkit
These common upgrades can make small-shop production more repeatable and easier to quote confidently.
eSUN PLA filament
Reliable baseline for repeatable cost-per-print.
Kynup digital caliper
Supports QA checks before shipping.
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